Inside Levi’s stand against gun violence

Since 2016, the clothing company has put its words–and cash–into advocating for stronger gun laws. “I think it’s imperative that companies not be afraid to weigh in on the issues that are really impacting the world,” says CEO Chip Bergh.

When a customer walked into a dressing room at a Levi Strauss store in Georgia with a loaded gun in late 2016 and accidentally shot himself in the foot, the company decided to publish an open letter asking its customers not to carry guns while they...

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