Inside Casper's quest to design the perfect bed

Casper doesn't just make a mattress. It makes The Mattress.

There's no deciding how much firmness or softness you want. No deciding between cotton or coils. If you buy from Casper's website, you get the same latex-memory foam bed as everyone else — the only choice you have is the size.

The mattress is stuffed into a box small enough to be carried by a bike courier and shipped to your door. Open the box, and the mattress unfolds itself like a magic trick.

It only made sense for

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