Inroads into India: Quartz pushes into the tricky Indian media market

Back in 2014, convincing a finance brand manager in India who reaches 10 million people through programmatic display ads to take a punt on Quartz’s handcrafted native formats was a tough sell.That was the type of hand-to-hand combat Quartz and its local partner, Scroll, had to tackle when the business publisher set up in India nearly four years ago, running regular breakfast events for 20 advertisers at a time to convince them of the changing digital marketplace.

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