Industry Collaboration Can Overcome Fragmented Audiences, Data, Sales Channels: Comcast Cable’s Marcien Jenckes

Can industry optimism and collaboration defeat fragmentation? From the viewpoint of Marcien Jenckes, the answer is a resounding yes.

Jenckes, who is President, Advertising, Comcast Cable believes now is the time to be very optimistic about what premium video can be.

“It is the best way for marketers to reach their audiences. We’re coming off of the greatest Upfront in history. There’s a lot of successes that we can look at,” Jenckes says in this interview with Beet.TV at the annual

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