Indians still love their morning newspaper, but advertisers would rather catch them online

India is the world’s only large market where print publications are growing. Yet, advertisers have for long worried that, much like other major economies, a rapid shift to digital content will break print’s monopoly.

Indeed, advertisers in Asia’s third-largest economy are sprucing up spends on digital platforms, closing the gap between online and print media.

Digital advertising numbers are likely to go up by 30% in 2018 to Rs12,337 crore as Indians spend more time on mobile devices,...

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