India may be watching more videos online than ever but content makers are not earning much

Online video consumption in India is on fire, but content companies are struggling.

Between January-June 2015 (H1 2015) and January-June 2017 (H1 2017), the average amount of time Indians spent on apps classified as “video players and editors, and entertainment” grew by over 300%, according to US-based app analytics company, App Annie.

“In H1 2017, India saw the highest two-year growth in average monthly average users (MAU) for the top five video-streaming apps, increasing more than...

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