Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs

PALM SPRINGS, Calif — After a year in which calls for “transparency” in advertising technology reached “cacophony” on the controversy scale, advertisers understanding of the issues has increased significantly – and their demands are growing in lock-step.

That is according to one ad exchange operator which reports a maturation in the questions marketers are asking of their platforms and publishers.

“So, the questions that we’re getting now is not so much that, ‘(Are) there...

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