In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens

A number of Asian countries are well known for their obsession with stationery, but India, for the most part, has not been one of them.

While notebooks and other paper products of every shape, size, and colour are widely available for cheap, they’re a far cry from the sumptuous, stylish options on offer in countries such as South Korea or Japan, where locals are known to line up to purchase meticulously crafted notebooks.

But of late there have been signs that more urban Indian consumers...


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