In the age of the high-fashion “dad sneaker,” Skechers wants credit as the originator

Hulking, clunky, faintly orthopedic in some cases, the “dad sneaker” has become an improbable star in fashion, part of a growing taste for 1990s-inspired and sometimes just plain ugly athletic shoes that’s been flourishing for over a year.

The recognized leaders of this trend have been luxury brands like Balenciaga, with its successful Triple S sneaker, and shoe giants such as Nike and Adidas. But mom-approved, comfort-focused Skechers wants to make sure it gets its credit too.




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