In the '90s, two companies were using the same motto. They arm wrestled to see who got to keep it.

In 1992, Southwest Airlines and Stevens Aviation fought a battle over which company should be allowed to keep using their nearly identical punny slogans.

In October of 1990, Southwest Airlines unveiled a new slogan: "Just Plane Smart."

Southwest Airlines was founded in 1967 by Rollin King, an investment consultant, and Herb Kelleher, an attorney. Kelleher served as the company's CEO from 1981 until 2001 and oversaw many different initiatives during his tenure.

One of those...

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