In China, flashy logos are making a comeback as a status symbol

Over the past few seasons, logos have made a return to the runway. Even in China, where the industry consensus was that countless fakes and shallow status projection had created serious logo fatigue, people are no longer ashamed to flash luxury logos from head to toe.

In the West, the recent renaissance in flashy logos is largely associated with revivalism, in which fashion designers look back to the past, especially the ’90s when logos were trendy, for inspirations that resonate with...

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