Imagine a world where news sites drop display ads. It might not be that far away

Let’s stack up the evidence… Grumbles about site load speeds on news sites are getting louder, thanks in no small part to often bulky ad downloads. The shift to native ads is accelerating, coupled with an increased diversification in income streams among at least some publishers (click the arrow top-left on our site and see the different products we offer, for example, even if display ads are still an important part of the mix right now). Use of adblockers is on the...

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