I’m All In On The Brunch Burger

IHOP was torn to pieces on Twitter recently when they revealed one of the worst marketing ideas capitalism has ever seen — IHOb. The renowned pancake place decided, for some reason, to move the brand away from their delicious pancakes and towards the crowded burger space, except with no breakfast spin. However, it got me thinking, what if someone came out with a line of breakfast-specific burgers? They would absolutely own the brunch game. Burgers and bottomless mimosas? Take my money.

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