IKEA’s got a plan to help Indians assemble its DIY furniture

Months ahead of opening its first India store, the world’s largest furniture retailer, IKEA, is trying to find a way around a tricky issue: getting Indians to assemble its signature do-it-yourself (DIY) furniture.

In India, where IKEA’s concepts and aesthetics are relatively lesser-known, the retailer has tied up with local startup UrbanClap to help shoppers put together its furniture. It will also hire 150 in-house assemblers to help ease customers’ experience, the two companies said...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

India [+]    IKEA [+]    Indians [+]    DIY [+]    UrbanClap [+]   

More #news: