IKEA’s got a plan to help Indians assemble its DIY furniture

Months ahead of opening its first India store, the world’s largest furniture retailer, IKEA, is trying to find a way around a tricky issue: getting Indians to assemble its signature do-it-yourself (DIY) furniture.

In India, where IKEA’s concepts and aesthetics are relatively lesser-known, the retailer has tied up with local startup UrbanClap to help shoppers put together its furniture. It will also hire 150 in-house assemblers to help ease customers’ experience, the two companies said...

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