IHOP President on IHOb: ‘Literally Everyone on the Planet’ Knows It Sell Burgers Now

International House of Pancakes president Darren Rebelez addressed the company’s name change gimmick in a new interview, telling CNN Money, “Literally everyone on the planet now knows we’re in the burger business.”

If you missed the media blitz, last month IHOP changed its name to IHOb and announced that it would be selling steakhouse burgers--to the shock of pancake lovers everywhere.

The swap was not permanent though, but rather a short-lived PR stunt to launch the fast food joint...

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