IDG Contributor Network: Sage masters its marketing message, but is there substance there?

I've just spent a week in a swelteringly hot New Orleans at Sage's annual conference. (Disclosure: Sage covered my travel and expenses to attend the event.) It's actually the first time I've had any interaction with Sage, and it is also the first summit for its new CEO, Stephen Kelly. These two facts are likely related, and Kelly has been quick to make changes within the company, not least of which is the enhanced media and analyst outreach Sage is now making.

Sage is a strange beast. I...

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