IDG Contributor Network: It's time for a Digital Customer Experience Bill of Rights

In this age of digital disruption, some companies — Amazon, Netflix, Apple, Uber and Airbnb, among them — are doing things right. A highly positive digital customer experience drives customer satisfaction, which in turn leads to increased revenues and ongoing customer loyalty for businesses. Consumers now expect and even demand the same kinds of digital experiences from any company they deal with, regardless of industry.

The unfortunate truth, however, is that many organizations are...

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