IDG Contributor Network: Amazon enjoys a very happy holiday season

Although retailers know only too well how incredibly massive a rival Amazon has become — it's annualized revenue last year hit $131 billion, which is almost pure online dollars — it's scope is sometimes difficult to internalize. Holiday stats from Slice Intelligence, for example, gave Amazon an amazing 46% of all U.S. e-commerce dollars, which is three percentage points more than the prior year.

Let's put that into context. The generally accepted assumption in e-commerce has been that

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