IBM launches its data warehouse service into the cloud

Jumping into an increasingly competitive market, IBM has launched a cloud-based data warehouse service, which the company says offers a way for enterprises to analyze their operations while bypassing most of the headaches that come with running such a system in-house.

"You used to have to go through a number of steps to get to the data. That is changing. People now want immediate access to the data," said Derek Schoettle, IBM general manager for cloud data services.

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