IBM can’t stop milking the Watson brand

More than seven years after IBM Watson beat a couple of human Jeopardy champions, the company has continued to make hay with the brand. Watson, at its core, is simply an artificial intelligence engine and while that’s not trivial by any means, neither is it the personified intelligence that their TV commercials would have the less technically savvy believe.

These commercials contribute to this unrealistic idea that humans can talk to machines in this natural fashion. You’ve probably...

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