IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit

The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs.

On Monday, Unilever’s chief marketing officer Keith Weed gave a speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, California, in which he outlined the world’s second-biggest advertiser’s concerns with the toxic environment and content on social platforms, as well as the lack of transparency in the digital...

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