I wonder who these new Ikea wireless charging ads are aimed at

Ikea a few years ago started selling furniture that contains circuitry that charges devices wirelessly. That’s not something new. But now that the iPhone 8 and iPhone X are going to be the first Apple products to support wireless charging out of the box, Ikea is launching a brand new campaign to promote its products. The new advertising initiative targets Apple fans directly, and it’s hilarious.

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