HYPETRAK Presents: The Beats 1 Strategy

The folks over at HYPETRAK have analyzed the path and choices Apple has made regarding its new music streaming service, and particularly, its roster of hosts for its 24/7 worldwide Beats 1 Radio station. From widespread cynicism over the tech giant's choice to helm a streaming service, to doubt over the success of a radio station, Apple has largely proved everyone wrong. With calculated moves and strategic hires, Beats 1 Radio has gone on to curate a powerful panel of hosts and a quality...

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