Hype cycling: Apple’s AirPower failure

After making us wonder for a year and a half, Apple finally pulled the plug (power puns!) on the AirPower mat. Possibly to avoid a fire.

This situation is already so bad, a legitimate embarrassment for the company, why would anyone have to exaggerate to try to make it worse? Because it’s Apple, that’s why!

Writing for Mashable, Karissa Bell is not incorrect in saying “Apple’s AirPower fail is an unprecedented embarrassment.” (Tip o’ the antlers to @designheretic.)

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