How YouTube creators are using the platform’s new Patreon-like subscriptions

YouTube has announced new features at its VidCon conference today that give creators additional ways to earn money on the platform. Most notably, YouTube is expanding a program over the next few weeks that lets creators and channel owners start their own fan clubs, where membership costs $4.99 to join and fans can pay for additional perks and exclusive content, similar to how Patreon and Twitch function. The feature was previously restricted only to YouTube Gaming channels.

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