How your advisor is helping you avoid “The Big Mistake”

Perhaps the main role of a professional advisor is to ensure that clients avoid “The Big Mistake.” Of all the advances in the field of personal finance, there may be none more important than certain fairly recent discoveries in behavioural finance.

Behavioural finance is the study of how emotional decisions caused by human factors lead to poor investment choices and reduced investment returns. A growing body of research demonstrates how this human side of investment decision-making has a...

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