How Trump Wins Twitter

Is it just me, or do Donald Trump’s tweets seem … bigger than everybody else’s? The Donald’s tweets are capped at 140 characters—he gets just as much space as Marco, Jeb!, and the underlings who mop the floors at Trump Tower—but boy, does he make the most of them. Trump can fit two, three, or even four distinct statements into a single tweet. Each little rhetorical package hits the feeds of his 6.23 million followers with tremendous force. Even when the argument is this:

When

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