How Trump used Facebook in 2016 and why that tactic is coming to every important race this year

Voters wait in line outside a polling place in Cincinnati (Credit: AP/John Minchillo)

In politics, winning is everything. And the political consulting industry scours the victor’s tactics so they can be sold in the next election cycle, whether they worked, were happenstance, or a mix of the two.

Exhibit A for this dynamic is the 2016 Trump campaign’s use of digital media, especially Facebook. In late February, President Trump named Brad Parscale, his digital director, as his 2020...


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