How to Write Headlines For B2B Websites

For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).

Rolls RoyceRewriting Luxury and BMWDriven by Heart

CokeOpen Happiness and SpriteObey Your Thirst

In today’s hurried copywriting, however, headlines are converging...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Maslow [+]    Sprite [+]    Coke [+]    Rolls Royce Phantom [+]    BMW [+]    Rolls Royce [+]    Rewriting Luxury [+]    Driven [+]    Open Happiness [+]    Obey Your Thirst [+]   

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