How to Identify and Tell Your Most Powerful Stories

Jeong Woo Kim/EyeEm/Getty Images

When I ask executives what their favorite speech is, Steve Jobs’s Stanford commencement address is always at the top of the list. Many think of Jobs’s talk as their favorite because it is incredibly moving — thanks to the stories it contains.

Execs love to hear talks like this, but few are comfortable delivering them. Why? Because great stories expose our flaws and our struggles. This is what makes them inspiring, and not sharing them is such a...

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