How to Communicate Your Brand’s Core Values on Instagram

I recently had the pleasure of discussing digital communities, marketing missteps and social creativity with Ashley Jones, Visual Branding Manager and Commercial Sales Coordinator for the Australia-based retailer Koskela. When asked to describe the brand’s social strategy, she offered the following in return: inspiring, community, joyful.

Koskela joined Instagram during the summer of 2012 to communicate these ideals in a visual manner. The decision was driven by change, and...

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