How to Be a Better Writer: Why You Should Include ‘Fluff’ in Your Business Writing

By Andrew Syrios

Back in business school, I was subjected to several long lectures on the dreaded evils of fluff. Boil down your corporate memos to the raw essentials. Get rid of all those filler words and colloquial phrases. Write as if an automaton was generating TPS reports that were intended to put to sleep even those suffering from the worst forms of insomnia.

Don’t get me wrong, the “war on fluff” gets some things right. For example, this article “How to Remove Unnecessary...

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