Online lending is one of the most rapidly growing segments of the consumer and small business loan markets.
Now that borrowers are trying to persuade their peers, rather than loan officers, to lend them money, would-be borrowers need the right appeal.
So what are on-line lenders looking for?
Some of their preferences are no different from those of banks, credit card companies and other lenders.
Peer-to-peer lenders prefer borrowers with better credit scores and less debt. They would rather...