How The NBA Is Using Tech And Tencent To Conquer China

When the Golden State WarriorsSteph Curry plants his feet behind the three-point line in the NBA Finals Thursday night and lets his shot go against the Cleveland Cavaliers, millions of Americans will be watching it live on television in bars or on their own couches. Meanwhile, halfway around the world, millions of Chinese will take in the action — mostly on their cell phones — at exactly the same moment, albeit at 9 a.m. local time. More than Buicks or iPhones, the must-have...

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