How the industry can help mobile developers to monetize and survive “Apptropolis”

by Pat McCarthy, SVP, Marketing, AppNexus

As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring service cloud, 1.5 million apps are available on Apple’s iOS App Store. That’s not even counting other major app stores like Amazon (400,000+ apps), the Windows Phone Store (340,000+ apps) or Blackberry World (130,000+ apps). Nor does that take into account additional app “megastores” in other parts of the world like China’s

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