How the feds hope to ban lifestyle marketing of legal pot

Anybody who expected to see pot being marketed as part of an affluent, fun lifestyle, starting with its legalization today across Canada, is in for a surprise. In fact, federal law imposes buzz-killing restrictions on promotions, rules which seem at odds with the giddy atmosphere that’s surrounded the Cannabis Act coming into force.

The clearest early test of Health Canada’s approach to enforcing the act’s prohibitions might be coming from New Brunswick, where the government-owned

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