How social media brought this underground musical to Broadway

Be More Chill” closed after a short stint at a regional theater in New Jersey three years ago. Then its cast album went viral.

If narrative convention counts for anything, the story of Be More Chill should have been over a long time ago. The sci-fi musical opened at a regional theater in New Jersey in 2015, ran for about four weeks, and closed after receiving a mixed response from critics, including a lukewarm review in the New York Times, which described its teen-centered plot as...

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