How Smucker’s cut fraudulent views on its influencer content by 98 percent

Influencer marketing has a fraud problem. Brands have run campaigns with fake influencers and on real ones who use bots to boost their followings. Influencer agencies themselves have also inflated their own influencers’ accounts.

The J.M. Smucker Co., parent of brands like Smucker’s, Jif, Pillsbury, DunkinDonuts and Folgers, is trying to limit fraud, using influencer marketing and technology company Ahalogy to develop influencer content and reach real audiences.

Josh Williams, senior...

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