How Selfies and Social Media Changed Bodybuilding

This post originally appeared on VICE Canada

In an eight-minute YouTube video that has attracted over 28,000 views, Renaldo Gairy prepares himself for an excruciating workout at the Olympia Fitness gym in Mississauga, Ontario, as electro-dubstep blasts heavily in the background.

With biceps that each measure wider than his head, the 36-year old bodybuilder grasps onto the bar of a lat pulldown machine, forcing it towards and away from his collarbone.Each back-and-forth motion reveals...

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