How Reddit the Business Lost Touch With Reddit the Culture

A community-driven business doesn’t have to run itself the way its community does, any more than an airline’s backoffice should be run by two people in a cockpit. But the business does need to be fluent in the values and dynamics of its community, just as the airline’s CEO needs to understand that passengers should be treated differently than freight. That helps explain why last week the users of Reddit.com, a popular message board, were up in arms.

Community-driven businesses should...

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