How Rebecca Minkoff Embraced Tech For Retail Success

Rebecca Minkoff, cofounder and creative director of fashion brand Rebecca Minkoff, was one of the first retailers to engage directly with consumers online. At the Fortune Most Powerful Women Next Gen Summit in Laguna Niguel, Calif. on Tuesday, Minkoff spoke about how others thought she was crazy for trying to work directly with bloggers and early “influencers,” instead of being in an “ivory tower” above consumers as other brands were.

Her crazy plan worked, for she now runs a...

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