How quinoa became the most divisive “superfood” of the 21st century

Last week in Malaysia, Prime Minister Najib Razak caused what The New York Times referred to as a “tempest in a quinoa bowl” (paywall) by stating that he preferred the South American grain over rice—the staple food in his country. Despite its nutritional value, quinoa is far more expensive than rice, and political opponents used the opportunity to cast Razak as out of touch with the Malaysian people.

In terms of political gaffes this falls somewhere between Hillary Rodham Clinton’s...

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