How PopSugar plans to expand its UK business

While many U.S. publishers like BuzzFeed and Huffington Post have been forced to scale back international operations lately, digital media publisher PopSugar is on a growth spurt in the U.K.

The women’s lifestyle publisher has just hired its first U.K. content director, Sophia Panych, who will recruit several more editorial staff to assist with some 200 articles published daily in the U.K. Those are a mix of local original content and stories written by the U.S. team that have global...

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