How Pepsi can use Sodastream acquisition to grow its e-commerce business

PepsiCo’s acquisition of Sodastream adds heft to its role as a direct-to-consumer retailer.

Hugh Johnston, the company’s chief financial officer, said the $3.2 billion acquisition Monday lets it play in a new business area. But it also gives it an opportunity to extend direct relationships with customers online.

Sodastream, which sells on its e-commerce site, Amazon, and physical and online stores of major retailers like Walmart and Target, is a new revenue area for PepsiCo, which has...

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