How ‘Okja’ Helped Netflix Corral New South Korean Subscribers

Streaming giant Netflix has 104 million subscribers in more than 190 countries, but it’s not quite a household name everywhere yet. However, a movie starring a giant pig, “Okja,” helped give it a much higher profile in the valuable South Korean market.

Netflix reported blowout second-quarter earnings Monday, adding about 2 million more subscribers than expected, which sent its stock skyrocketing more than 10 percent in after-hours trading. Four-fifths of those new subscribers came from...

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