How Nike’s Digitally Connected Air Force 1s Opens Access To Exclusive Gear

Nike’s Air Force 1 NikeConnect, a shoe that will communicate with the wearer’s smartphone via a NFC chip embedded in the heel, was officially unveiled and released quietly earlier today. The shoe offers the wearer access to an exclusive release method called “The Choice”: when scanned with their smartphone, the sneaker enables the wearer to choose from and purchase one of two limited shoes each month. The wearer will also be able to gain access to exclusive events in New York, and be...

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