How New York Media grew median daily users 42 percent

New York Media wants to grow its audience like every other publisher. But it also wanted to make sure its growth was based on returning visitors and not just one-time hits.

The publisher broke traffic records in four of the five months of 2018, reaching a record 53 million unique visitors in May, according to comScore. Meanwhile, median daily users — which the publisher says filters out the runaway success of breakout stories — grew 42 percent since the start of the year, the company...

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