How Marvel Bounced Back From Bankruptcy to Become Hollywood’s Biggest Brand

Marvel Studios’ interconnected universe of films, now spanning 10 years and 19 individual projects, has earned $6 billion in domestic box office and nearly $15 billion worldwide, according to data from Box Office Mojo.

That ain’t bad considering that in 1996 Marvel mired in bankruptcy, and a decade later banked its nascent film franchise on a second-tier superhero called Iron Man.

“There was a lot of skepticism in the beginning,” Barton Crockett, a media and entertainment analyst at...

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