How Marketing Automation Can Release You From Spreadsheet Purgatory

Let’s be honest – spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system five years ago, but if you’re still relying on spreadsheets as the glue that holds your marketing program together, you are most likely about to either pull all your hair out or unaware that great numbers of leads are falling through the cracks.

Spreadsheets still have their place in many organizations; that place is just no longer the command...

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