How Keywords Matter for Your Brand Today. Should You Bother With Them?

Keywords are the subject of discussion for all times. In the early days of SEO, it was almost impossible to imagine the process of website optimization without stuffing the content with a range of keywords connected to the topic. It made search engines develop algorithms preventing such pages from ranking high. So, from that moment SEO experts should have become extremely careful when using keywords.

Of course, people can’t live without drama: you can find various articles saying keyword...

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